Lululemon CEO, Calvin McDonald, has defended his decision to terminate two staff members who intervened during a shoplifting incident, stating that the company’s zero-tolerance policy prioritizes the safety of employees and customers. He emphasized that the employees were not fired for reporting the incident to authorities.
In an interview with CNBC, McDonald explained that Lululemon trains its store workers, referred to as “educators,” to adhere to a policy of non-engagement during theft situations. The company’s focus is on the safety of its team and guests, considering stolen merchandise as replaceable. The educators are instructed to step back, allow the theft to occur, and rely on technology and cameras for evidence, while collaborating with law enforcement.
McDonald clarified that the terminated employees knowingly violated the policy by engaging with the thieves, including pursuing them outside the store. Following an investigation and in adherence to their zero-tolerance policy, the decision to terminate their employment was made.
The CEO stressed the importance of the policy, citing previous incidents in which employees of other retailers who intervened were injured or even killed. Lululemon’s priority is to protect the well-being of its staff members.
Last month, the firing of two female employees, one of whom was an assistant manager, after intervening in a shoplifting incident at a Lululemon store in Atlanta, triggered an online backlash. Critics argued that the employees were treated unfairly and deserved better treatment.
Calvin McDonald’s unwavering support for the termination decision demonstrates Lululemon’s commitment to the safety of its employees and customers, albeit facing criticism from those who question the fairness of the outcome.