Aryan Khan’s luxury clothing brand, D’YAVOL X, shocks fans with exorbitant prices on website launch
Aryan Khan, son of Bollywood superstar Shah Rukh Khan, recently launched his luxury clothing brand, D’YAVOL X, with a website that went live on Sunday (April 30). The brand had been generating a lot of buzz and anticipation among fans, but many were shocked and dismayed by the prices of the clothing on offer.
As soon as the website went live, many users reported difficulties accessing it due to high traffic volumes. However, once they were able to get through, they were confronted with prices that many felt were “ridiculously expensive” and out of reach for the average person.
Instagram users expressed mixed feelings in the comments section, with some lamenting that the prices were unaffordable for middle-class buyers. One user even joked that they would have to sell both of their kidneys to afford the clothing. Fashion-focused Instagram account Diet Sabya also criticized the price range, sharing screenshots from the store that showed a white T-shirt priced at $24,400 and a black hoodie priced at 45,500. A leather jacket was priced at over 2 lakhs.
Despite the high prices, Aryan has been actively promoting the brand alongside his father, and the two recently appeared in an advertisement wearing D’YAVOL X clothing. In an interview with Harper’s Bazaar, Aryan praised his father’s experience and dedication on set, saying that working with him was never challenging.
The launch of D’YAVOL X may have generated a lot of interest, but the steep prices have left many fans feeling disappointed and priced out of the market.