Mumbai, June 2, 2023 – Global sportswear brand Adidas has set the cricketing world abuzz with excitement by unveiling the first look of the new Team India jerseys for the One Day International (ODI), T20 International (T20I), and Test formats. The grand reveal comes just days after Adidas was announced as the official kit sponsor of the Indian cricket team. The jerseys were showcased in a unique activation that saw three enormous jerseys floating over the iconic Wankhede Stadium in Mumbai.
With India set to face Australia in the highly anticipated ICC World Test Championship final, the timing of this unveiling couldn’t be more perfect. Fans and cricket enthusiasts eagerly await the clash between the two cricketing giants, and the new jerseys have only heightened the anticipation.
Adidas India took to social media to share the exciting news with the caption, “An iconic moment. An iconic stadium. Introducing the new Team India Jerseys. #adidasXBCCI #adidasIndiaCricketTeam #ImpossibleIsNothing.” The post quickly went viral, generating immense buzz among cricket fans across the nation.
The new jerseys represent a fresh and modern design approach while staying true to the traditional Indian cricket colors. The iconic blue dominates the ODI jersey, symbolizing the team’s strong legacy in limited-overs cricket. The T20I jersey features a vibrant combination of blue and orange, reflecting the energy and passion of the shortest format of the game. Finally, the Test jersey showcases the classic white color, representing the revered history of Test cricket.
Speaking about the partnership, BCCI Secretary Jay Shah expressed his excitement, saying, “I’m pleased to announce @BCCI’s partnership with @adidas as a kit sponsor. We are committed to growing the game of cricket and could not be more excited to partner with one of the world’s leading sportswear brands. Welcome aboard, @adidas.”
Following the unveiling, the new Team India jerseys will be available for purchase on the Adidas India website (www.adidas.co.in) and in Adidas stores across the country. Fans now have the opportunity to show their support for the Indian cricket team by donning the official jerseys as they cheer on their favorite players.
Adidas’ association with the Indian cricket team marks a significant milestone for the brand, as it joins forces with one of the most successful and beloved cricket teams in the world. With their innovative designs and commitment to performance, Adidas is set to provide the Indian cricketers with the best possible gear as they aim to conquer new heights in the world of cricket.
As the countdown to the World Test Championship final begins, cricket enthusiasts eagerly await the epic clash between India and Australia. The unveiling of the new jerseys adds an extra layer of excitement and anticipation, reminding fans of the rich heritage and future potential of Indian cricket.
