Uttar Pradesh Police used a picture of Indian cricketers Virat Kohli and Gautam Gambhir’s verbal altercation during a match to promote their emergency number, 112, on Twitter. The tweet read, “Koi bhi masla hamare liye ‘Virat’ aur ‘Gambhir’ nahi!” which translates to “No issue is too big or serious for us!” The caption was accompanied by a picture of the two cricketers engaged in a heated argument during a match.
The tweet was an effort to encourage people to avoid arguments and instead call the emergency number 112 in case of any emergency. The use of the cricketers’ picture in the tweet was seen as a creative way to grab the attention of social media users and promote the emergency number.
The Uttar Pradesh Police is known for using innovative methods to promote their services on social media. They have previously used memes, Bollywood references, and popular cultural references to spread awareness about their initiatives.
The tweet received a mixed response from netizens, with some appreciating the creativity while others criticized the use of the cricketers’ picture. However, it succeeded in creating buzz on social media and highlighting the importance of using emergency services in case of any crisis.
