South Korean boy band STRAY KIDS’ member, Felix, has cemented his status as a fashion icon, recently shooting a captivating fashion film for GQ Korea and earning the prestigious title of Man of the Year in the magazine’s December 2023 issue. At just 23 years old, Felix stands out not only as a musical talent but also as a trendsetter in the world of fashion.
In the GQ Korea fashion film, Felix made a striking entrance, hailed by fans as ‘the main event.’ Dressed in an all-black ensemble featuring a sleek jacket and leather pants paired with a crisp white shirt, he effortlessly carried a red Louis Vuitton bag, seamlessly aligning with the theme of the event. His blonde hair styled back added a touch of sophistication to the overall look.
What makes Felix’s appearance at the GQ Night even more significant is his recent appointment as the brand ambassador for the renowned French luxury fashion house, Louis Vuitton. The Deep End singer’s collaboration with Louis Vuitton is a testament to his influence and style, as he becomes the first fourth-generation K-pop idol to hold the title of Man of the Year.
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Felix’s connection with Louis Vuitton goes beyond mere representation; he has reportedly become a key figure in boosting the brand’s media value. Following his appearance at the Louis Vuitton Men pre-fall fashion show in Hong Kong, only three of his posts contributed to a remarkable increase in the brand’s earned media value. This feat has earned Felix the distinction of being the first celebrity to achieve such a notable impact on Louis Vuitton’s media presence.
Notably, Felix’s influence extends to the financial realm, as he is reported to have driven an impressive $6.2 million increase in sales for the Louis Vuitton brand. His unique blend of musical talent, fashion sense, and social media presence has undoubtedly solidified him as a force to be reckoned with in the entertainment and fashion industries.
As Felix continues to redefine the boundaries of what it means to be a K-pop idol, his journey as Louis Vuitton’s brand ambassador marks a groundbreaking chapter in his career. Fans eagerly anticipate what the future holds for this multifaceted artist, as he continues to make waves not only on the stage but also on the global fashion scene.
