Chinese tech company Realme has announced Bollywood star Shahrukh Khan as its brand ambassador for the smartphone category. The company believes that Khan’s remarkable journey and charismatic persona perfectly embody the spirit of Realme, showcasing their commitment to providing users with a leap-forward experience. Khan will endorse the upcoming Realme 11 series, including the Realme 11 Pro and Realme 11 Pro+.
Realme emphasizes its focus on delivering powerful, stylish, and youth-oriented smartphones that resonate with the aspirations and ambitions of today’s youth. By teaming up with Khan, the company aims to ignite innovation and fuel its global growth. Khan expressed his excitement about joining the Realme family as their brand ambassador and hopes to inspire others to embrace challenges, take bold steps, and achieve greatness.
This collaboration marks the second time Realme has appointed a Bollywood actor as the face of their brand. In 2020, the company collaborated with Salman Khan for its Realme 6 series and actress Shraddha Kapoor for its AIoT products. Realme’s Chief Marketing Officer, Tao, stated that they are thrilled to have Shahrukh Khan on board, as his dare-to-leap spirit perfectly resonates with their brand’s philosophy. Together, they aim to reach new heights of innovation and redefine the smartphone experience for their users.
The Realme 11 series has already debuted in China and is set to launch in international markets, including India, in June.
Notably, Realme has partnered with Samsung to introduce a 200MP OIS camera in the flagship model, Realme 11 Pro+. With this latest collaboration and upcoming smartphone release, Realme seeks to establish itself as a leading player in the smartphone market, backed by the influence and appeal of Shahrukh Khan.
