The G20 Tourism Working Group meeting, scheduled to be held in Srinagar, has been dubbed a golden opportunity to promote Jammu and Kashmir’s tourism on a global scale. Secretary Tourism Syed Abid Shah made the remarks, emphasizing the immense opportunities offered by the upcoming meeting, which he said would be a great way to showcase the stunning region to the world.
According to an official spokesman’s statement, the G20 Tourism Working Group meeting would provide an opportunity to increase international and domestic tourist footfall, which is a much-needed boost for Jammu and Kashmir’s economy.
The G20 Tourism Working Group is a forum that brings together representatives from the world’s 20 largest economies to discuss issues and challenges faced by the tourism industry. The meeting in Srinagar is expected to attract significant attention from the global tourism industry and highlight Jammu and Kashmir’s potential as a tourist destination.
The spokesman said that Jammu and Kashmir is a land of breathtaking landscapes, vibrant culture, and rich heritage. It is a region that has everything to offer to tourists, from adventure sports to pilgrimage tourism, from serene natural beauty to rich historical and cultural attractions. However, due to the conflict in the region, Jammu and Kashmir’s tourism sector has been severely impacted.
“With over 150 foreign and national delegates participating, this event provides an unparalleled global platform for J&K Kashmir to demonstrate its potential with the delegates acting as ambassadors for our region,”said Secretary Tourism Syed Abid Shah
The event began with the launch of a hot air balloon, an enchanting addition to the attractions available for tourists on the serene shores of the Dal Lake, nestled beneath the Zabarwan mountain range.
Shah also inaugurated a cyclothon, the Zabarwan Trek, and a cleanliness drive, all designed to engage and delight tourists and locals alike.
He also commended Director Tourism, Kashmir Raja Yaqoob Farooq and his team for their relentless efforts in organising these activities.
Shah expressed appreciation for their commitment to creating additional attractions for tourists, with initiatives like the hot air balloon ride further enhancing the allure of the picturesque city of Srinagar.
Earlier, speaking at the launch of tourism related activities, the Director Tourism Kashmir said that the event marked a significant step towards enhancing the region’s tourism offerings.
He said that the series of pre-G20 activities in Srinagar were not only set to captivate visitors but also serve as a testament to the vibrant and inviting atmosphere of J&K.
“As the G20 event approaches, the region eagerly awaits the opportunity to showcase its unique blend of natural beauty, rich culture, and warm hospitality to a global audience,” Farooq said as published in Greater Kashmir
The G20 Tourism Working Group meeting, therefore, presents a unique opportunity to showcase Jammu and Kashmir’s tourism potential, attract international investment, and revive the region’s tourism industry. The meeting will also provide a platform for the state government to engage with international tourism stakeholders, exchange ideas, and discuss best practices.
The spokesman further stated that the state government is fully committed to promoting Jammu and Kashmir’s tourism sector and is taking several initiatives to attract tourists to the region. These include developing new tourism circuits, improving infrastructure, promoting adventure sports, and organizing cultural festivals.
In conclusion, the G20 Tourism Working Group meeting in Srinagar is a crucial opportunity to revive Jammu and Kashmir’s tourism industry and promote the region on a global scale. It is hoped that the meeting will attract significant attention from the global tourism industry, lead to increased investments, and create new opportunities for the local population.
